Gone are the days when you could sit back at your website and expect to rank well. It is critical to realize that SEO companies, just like your clients, are looking for new ways to game the system. Because of this, it’s not enough for an SEO company to offer white hat services; they must be agile to keep up with the changes brought about by Penguin and Panda updates.
Here are seven features that make a great affordable SEO company:
1) Passionate about marketing
In today’s highly competitive market world, there is no time or budget for poor advertising strategies. The first step towards achieving better rankings is hiring people who understand what it takes to attain top-ranking positions and learn how to communicate this vision to your clients.
In particular, you need to hire a service provider with staff who are committed to helping you in marketing your site and also exploring newer marketing opportunities for your business.
2) Not afraid of doing Blackhat SEO
A reputable and affordable SEO company should be adept and well versed in both organic and inorganic (Blackhat) methods of achieving rankings for their clients.
3) Well versed with new trends
It is also vital that an SEO company keeps itself updated on the latest trends in internet marketing. At least three new tools are released weekly, which can help provide better traffic, ranking, and conversion rates.
Companies who use these tools early stand a chance at gaining a
competitive edge over their competitors by being first movers or even early adopters of these powerful new tools.
4) Willing to take calculated risks in SEO
SEO is not about doing everything right and hoping for the best; it’s about knowing what part of your strategy (be it content, link building, or whatever) you should approach with caution and which one requires a more lenient approach. Any good SEO company will differentiate between these two elements within their strategy and work accordingly.
5) Transparency
Along with taking calculated risks in SEO, an affordable SEO company must also be transparent.
In particular, good companies won’t keep information away from clients simply because the process might seem less than conventional and counter-intuitive. If a potential client doesn’t already have a basic understanding of how search engines operate, there’s no sense working with them as they’re bound to fail in the future due to neglecting updates and changes Google implements every so often.
Transparency in an SEO company is also vital, because most companies charge based on results obtained rather than a fixed monthly fee. That means a client cannot know what they’re going to be billed unless the company fully discloses the billing throughout the process.
6) Quick turnaround time
Just like you must always stay abreast of new tools and trends, a good SEO company must consistently innovate and create methods by which they can offer their services faster than ever before. That means that your SEO campaign will run more smoothly for you as a client, both in
terms of the time frame and within budgeted expenses. A quick turnaround time ensures that your campaign will achieve top ranking and ensure better cost-effectiveness.
Further, a reputable SEO company must communicate ideas effectively. In particular, they should correctly convey information that is vital for both parties involved in any business transaction. When goals are unclear or plans are uncertain, time will inevitably be wasted while everyone tries to catch on to what’s happening at the ground level.
7) Know what they’re doing
It is critical to realize that just because you are looking for an affordable SEO company, it doesn’t mean you must sacrifice quality artistry. Even though SEO may seem like a simple process, it requires complex-level thinking over time which only someone with experience in the
field can provide. While this is not always possible amongst cheaper companies because entry- level employees are being sent out to clients, it’s still best to check their credentials and previous
projects.
While Panda and Penguin might be universal, that doesn’t mean an SEO company can effectively promote any website to every search engine. A good SEO company should understand what approach will work best with your particular (target) market, region, or city.
If you own an online business, it will make sense to let a certified SEO service handle the legwork involved with increasing traffic through targeted keywords. In that way, you’ll get search rankings tailored specifically for locals (and their needs), thus generating more leads by
bringing more prospects through the door where they’re likely already primed with interest.
