YouTube Shares 3 Keyword Research Best Tips For Videos
YouTube answers questions on its algorithm and provides three keyword research tips for videos.
YouTube allows competitive keyword research for videos and answers any other questions about its search and discovery algorithm.
In what has become an ongoing series on YouTube’s Creator Insider channel, a member of the search and discovery team fields questions of users in the first upload of the year.
One of these issues focuses on keyword research and how to decide which video topics will resonate with users.
Here is a recap of the questions and answers, beginning first with the keyword research issue.
YouTube Keyword Research
While researching which keywords to use in a video, what is an excellent way to gauge the likelihood that this will be surfaced in users’ suggestions?
YouTube suggests these three tactics for keyword research:
- Audience Insights
- Google Trends
- Competitive Analysis
Audience Insights
Within YouTube, Analytics is an Audience Insights card that shows creators what other videos their audience is watching.
This can be a useful source for keyword research as you may discover new topics your viewers are interested in that you hadn’t considered before.
Creators should pay close consideration to titles and thumbnails of videos surfaced in the Audience Insights card. Analyze the relationships as a way to guide the optimization of your next videos.
Google Trends
This one may be exposed to SEOs. However, YouTube recommends Google Trends to stay informed about which topics are popular right now.
With Google Trends, you can enter various topics and compare their popularity over time to see which one is generating the most interest.
Let’s take two enormously popular topics on YouTube: Roblox and Minecraft. Which is more popular right now? Let’s take a look.
You can understand how there was a time in September 2020 were the two topics were both popular, but now the gap has widened, and Minecraft is generating the most interest. It looks like Roblox is even declining in popularity.
If you have some topics in mind and can’t decide which one should focus on in your next video, Google Trends can help inform your decision.
Competitive Analysis
Other tactic SEOs are comfortable with is competitive analysis. This involves entering keywords in YouTube’s search bar and seeing what you can learn from the most successful videos.
Analyze aspects such as titles, thumbnails, descriptions, intros, video chapters, ad placement, etc.
Your goal is to determine what helps users to click on the video and what keeps them watching to the end.
Other Algorithm Questions
YouTube addresses some additional questions about its algorithm. Here’s a summary of everything else that’s discussed.
Upload Frequency
Is it more useful to publish videos regularly? Or is it acceptable to let large gaps of time elapse between video uploads?
Ideal upload frequency depends more on the viewers and how much content they’re ready to watch. Some audiences enjoy binge-watching content, and others would prefer to watch a video every few days.
Because it relates to YouTube’s discovery algorithm, there’s no single approach that’s going to work for all channels. The algorithm is designed to surface videos based on how users respond when they view those videos in their recommendations.
Think you upload content regularly, but those videos go unwatched with a bulk of your audience. In that case, that may impact how the algorithm surfaces your videos in the future.
